The client is an Australian Government agency responsible for supporting and investing in sports. The project was a part of multiple phase development program, aimed at brand identification among varied audience base and content strategy for website development. Our team adopted a planned approach to conduct online interviews in APAC countries, data professionals processed collected data, performed data analysis and prepared final research report. The output enabled client to define “who is target audience, what are they looking for, what are the best communication tools and what are the key messages”